Things I love
Rose Gold Collective
Mercedes-Benz Summer Series
at The Greek Theater
in Los Angeles, CA.
"We’d say the Mercedes-Benz concert series sponsorship activation was an experiential marketing success. We’re proud to be a part of the summer concert series at the Greek Theatre and can't wait to work with Rose Gold Collective again in the future."
Core skills and Services Used
Rose Gold Collective created a fully interactive experience for Mercedes-Benz during their summer concert series at the Greek Theatre in Los Angeles, California. As a major sponsor of the Greek Theatre, Mercedes wanted to elevate their sponsorship with the Greek Theater. RGC was able to create an activation complete with a live Mercedes-Benz vehicle display outside the venue, as well as the Mercedes Star Lounge during the shows. The concert series included performances by several artists including DJ Khalid, Lord Huron, War, The Barenaked Ladies and many more.
We created a tent display outside of the venue to increase brand sponsorship awareness. Before entering the amphitheater, concert-goers could stop by the Mercedes-Benz activation to win a chance to upgrade their concert seats and snap photos with friends and family in front of the fully branded backdrop. Rose Gold Collective incorporated Photoboxx into the activation as a way to promote engagement at the Mercedes-Benz tent, as well as get users to post about their concert experience on Instagram and Twitter. Attendees were encouraged to snap photos with friends and family and tag #MBattheGreek to receive free take-home prints of their concert photos from the evening.
Check out the full case study below:
We created an engaging vignette within their footprint with a branded hashtag printer where guests' photos automatically printed once they used the custom hashtag driving the impressions over the course of the series.
In addition, their social shares were projected on the jumbo tron which curated into a digital mosaic over time.
The program was measured through the social reach through the hashtag printer and engagement through the digital mosaic.
We reached over 700k impressions and 500 posts which highly exceeded any social media integrated program that had been done.
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