Mercedes-Benz Sponsorship Activation
Case Study
Client: Mercedes-Benz
Venue: The Greek Theater
City: Los Angeles, CA
Mercedes-Benz Summer Series at
The Greek Theater
Rose Gold Collective created a fully interactive experience for Mercedes-Benz during their summer concert series at the Greek Theatre in Los Angeles, California. As a major sponsor of the Greek Theatre, Mercedes wanted to elevate their sponsorship with the Greek Theater. RGC was able to create an activation complete with a live Mercedes-Benz vehicle display outside the venue, as well as the Mercedes Star Lounge during the shows. The concert series included performances by several artists including DJ Khalid, Lord Huron, War, The Barenaked Ladies and many more.
"We’d say the Mercedes-Benz concert series sponsorship activation was an experiential marketing success. We’re proud to be a part of the summer concert series at the Greek Theatre and can't wait to work with Rose Gold Collective again in the future."
Project Overview
The Challenge
Mercedes-Benz wanted to elevate and maximize their partnership and footprint with The Greek Theater at the summer series across 17 events.
The Approach
We created an engaging vignette within their footprint with a branded hashtag printer where guests’ photos automatically printed once they used the custom hashtag driving the impressions over the course of the series.
In addition, their social shares were projected on the jumbo tron which curated into a digital mosaic over time.
The Results
The program was measured through the social reach through the hashtag printer and engagement through the digital mosaic.
We reached over 700k impressions and 500 posts which highly exceeded any social media integrated program that had been done.
“We’d say the Mercedes-Benz concert series sponsorship activation was an experiential marketing success. We’re proud to be a part of the summer concert series at the Greek Theatre and can't wait to work with Rose Gold Collective again in the future.”
Alana AdamsCMO, Mercedes-Benz
19
Events
836
Impressions
411
People Reached
468
Posts
”We’d say the Mercedes-Benz concert series sponsorship activation was an experiential marketing success. We’re proud to be a part of the summer concert series at the Greek Theatre and can't wait to work with Rose Gold Collective again in the future.
Jessie CohenCMO, Mercedes-Benz
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