Core skills and Services Used

Event Design and Production | Brand Experience | Experiential Marketing | Brand Activation | Venue Selection | Concept Creation | Logo and Graphical Design

The Challenge

Italicus, one of the world's newest and favorite spirit brands wanted to engage the trade through their first, National Cocktail Competition. The goal was to create buzz and advocacy as well as content through the national recruitment phase. 

The Result

​

The Bus plan included 13,000 miles, 12 weeks, and 50+ stops coast to coast. In partnership with Liquor.com for recruitment, our team managed the communication, logistics, and production for the three-city cocktail competition that crowned one winner after 100+ applications. The 360 programs engaged press, trade, and social.