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Brand Experience, Event design and production, Brand Marketing

Client: Ste. Michelle Wine Estates

Venue: The Aspen Food & Wine Festival

City: Aspen, CO


Ste. Michelle Wine Estates


Rose Gold Collective

Ste. Michelle Wine Estates

at The Aspen Food & Wine Festival

in Aspen, CO.

"The most creative, impactful Aspen Food and Wine event attendees comunicated."

Core skills and Services Used


Event Design and Production | Brand Experience | Experiential Marketing | Brand Activation | Venue Selection | Concept Creation | Logo and Graphical Design


The Aspen Food and Wine Festival is a premier event that consists of three incredible days of cooking, demonstrations  wine tastings and panel discussions by world-class celebrity chefs, renowned winemakers and epicurean insiders. Rose Gold Collective created a cohesive brand experience for Ste. Michelle Wine Estates' portfolio of spirits, with custom bars and interactive cocktail stations, that were inspiring to National Accounts and buyers, and resulted in the most creative, impactful event the Aspen Food and Wine Festival.


Check out the full case study below:

The Challenge

Ste. Michelle Wine Estates wanted to make the biggest footprint to date at The Aspen Food and Wine Festival to entertain their national account clients and buyers. This included designing a cohesive experience that captures the essence of six spirit brands under the Ste. Michelle Wine portfolio for the first time in one space, with inspirational cocktails and an impressive guest bartender roaster.

The Approach

The venue selection, concept creation, and logo and graphical design was created to entertain and educate their largest trade customers. Each of the six spaces had world renowned bratenders from Mexico City to NYC, including pop up of Dead Rabbit creating unique cocktails that are inspiring to National Accounts.

Rose Gold Collective designed custom bars and interactive cocktail stations for each brand to have its own personality with little previous BVI design.

The Result

We delivered the most creative, impactful Aspen Food and Wine event attendees communicated.


Need help with your next event? We are an extension of your team providing thoughtful arrangements and details to ensure your group's unique event experience is a memorable one.

Call us on 786-708-5701, email us at, or leave us your email below and we'll get in touch with you as soon as possible.

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